A FAMILY STUDIOTHAT ACTUALLYGIVES A DAMN.
We're four people — siblings and spouses — who believe your digital presence should be as good as the work you actually do.
Soukaïna • Ahmed • Maha
"Ça m'inspire"
It inspires me
IT WASN'T A BUSINESS PLAN.
IT WAS A DINNER TABLE.
Ahmed was building websites. Maha was designing them. Youssra and Soukaïna were sharpening their craft. At some point we looked at each other and said: why are we doing this separately?
The name? Soukaïna, Ahmed, Maha — SAM. "Ça m'inspire." It inspires me.
We started taking on clients together. No handoffs between "the design team" and "the dev team." No telephone game. Just one unit — designing, building, and shipping work we're proud of.
GENERIC IS THE ENEMY.
AI can generate a website in minutes. Templates are everywhere. We're not interested in adding more noise. Every project should look like you — not like everyone else.
CRAFT STILL MATTERS.
Fast doesn't mean sloppy. Modern tools let us move quickly and pay attention to the details. We don't cut corners.
YOU SHOULD FEEL PROUD.
When you send your URL, you shouldn't cringe. You should feel confident. That's the bar.
FOUR PEOPLE. FOUR SUPERPOWERS. ONE UNIT.
Ahmed Faraj
The chef de chantier. Sees the full picture, coordinates the build, writes the code. Turns strategy into working product.
Maha Faraj
Designs it, then builds it. No handoff friction. What she envisions is what you get.
Youssra Faraj
Shapes how brands look and feel. Logos, color, typography — the system that holds everything together.
Soukaïna Faraj
Makes interfaces feel right. Every button, every interaction, every detail considered.
SKIP THE THEATER.
GET TO WORK.
No endless discovery phases.
You know your business. We know how to build. Let's skip the theater and get to work.
You see progress throughout.
No disappearing for weeks. Regular check-ins, real updates, no surprises.
We deliver complete.
Animations, SEO, backend — these aren't add-ons. They're standard. You get a finished product, not a half-built thing you need to fix later.
Our Tools
Not because they're trendy — because they make your product fast, maintainable, and scalable.